Q & A
Why does Velos Media require an NDA (non-disclosure agreement) to enter into license discussions?
The use of a non-disclosure agreement (NDA) is a reasonable and well-established practice in patent licensing, and is generally required when companies share confidential information such as claim charts. An NDA helps establishes an environment of trust and openness that results in more efficient and productive negotiations that are beneficial to all parties involved.
What patents are offered through Velos Media?
Velos Media makes available the entire standard-essential HEVC patent portfolios of our platform members including Ericsson, Panasonic, Qualcomm, Sharp and Sony. These companies have made large investments in time and resources and contributed significantly to developing the HEVC standard. The member companies are key drivers of the HEVC standard and are among the top contributors to the HEVC standard. The technology contributed by these companies covers all building blocks of an HEVC video codec. A license from Velos Media covers the HEVC standard-essential patents as well as technically necessary encoder patents within the members’ entire current portfolios, including future patents granted from currently pending applications, as well as any future fillings by a member during the term of the license.
Who can obtain a license from Velos Media?
Velos Media will license to end user product companies manufacturing or selling HEVC-enabled devices. This means manufacturers or sellers of HEVC-enabled end user devices, such as TVs, phones, computers and tablets, can obtain a license from Velos Media.
What is the fee for a license from Velos Media?
We are meeting with many companies in the consumer electronics industry and will establish licensing rates that are reasonable for both licensees and HEVC patent owners. We will license on reasonable and non-discriminatory (RAND) terms and our rates will help ensure further adoption of HEVC technology, while providing a fair return to those that created it.
How is HEVC (H.265) different or better than previous technologies?
Also referred to as H.265, HEVC is a new video coding technology that enables the premier viewing experience that exists today, with vibrant, high quality images, capable of being downloaded twice as fast (or using half the bandwidth) of previous technologies. Attributes of HEVC technology include:
- Bright, vibrant, high-quality video
- Greater resolution on the same bandwidth
- Reduced pauses for video buffering
- Downloads twice as fast
- Streaming at half the bandwidth
- Less storage, less data, less cost
- Longer battery life
- Increased reach
Can other companies with relevant HEVC standard-essential patents join Velos Media?
We welcome the opportunity to discuss the Velos Media licensing platform with innovators who contributed to the HEVC standard and have patents covering those contributions.
Why pay royalties on HEVC when other compression technologies like VP9 and AV1 are royalty-free?
We believe that HEVC technology is unparalleled when it comes to video compression, so if performance and highest quality are the objectives, we don’t think there is a comparison. As it relates to royalties, we know that VP9 incorporates patented technologies, including some of the patents being licensed by Velos Media for HEVC. While AV1 has released a non-final draft specification, it is likely that the yet-to-be-finalized AV1 specification may also incorporate patented technology from many parties.
Does Velos Media plan to license content and, if so, when?
Velos Media is offering licenses to end user product companies that manufacture and sell HEVC-enabled devices. As it relates to content, we will take our time to fully understand the dynamics of the ecosystem and ensure that our model best supports the advancement and adoption of HEVC technology.
Since the launch in March of 2017, has Velos Media signed up many licensees?
Yes, Velos Media has signed many licensees across the world, including in Canada, China, Finland, France, Germany, Greece, Ireland, Japan, Norway, Portugal, United Kingdom, United States, Sweden and Taiwan.
The licensees are engaged in a wide array of businesses, including but not limited to selling encoder, decoders, IPTV, media streaming, media servers/players, display modules, satellite products, digital signage, signal generators, power tools, transcoder, test equipment, image sensors, night vision devices, portable TVs, surveillance, set-top boxes, oscilloscopes, gamepads, broadcasting equipment, cameras, satellite products, coders, cell phones and media servers.